Pretty much every Game of the Year edition displays the award in question on the box. I mean, I guess there's no law against putting out a Game of the Year edition just for kicks, but you'd look pretty silly.
The catch with 'Game of the Year' is that it has become utterly meaningless. Back in the day when the internet wasn't around and PC Gamer was as thick as a small town phone book it was pretty much the de facto holy grail of awards. Now with umpteen million websites handing out awards it's just become more marketing hype.
Ahh this is the thread that I was going to register in order to reply to. If you look closely at the Gamespy article it didn't really win a Game of the Year award. It was featured in a "Games of the Year" article and it came in at #7. So I'd have to say that the original poster is pretty much-all you need to do nowadays to be a GOTY winner is simply declare yourself.
I remember the good old days in the mid-90's when PC Gamer had their GOTY awards. Back then it was an award, not a self-applicable label.
I hadn't realized that it was ever an award. I've generally thought GOTY was simply a version of a Gold Edition or Platinum edition; one with extra features, mods, expansion. Interesting.
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Gryndyl is right. Ever since internet magazines have become big and everyone and their cat who happens to have a internet connection and feels like giving their own opinion about GOTY can do so to a worldwide audience, the word has become worthless. That's why you see guys like CSL creating "What's your GOTY?" threads three months into the year.
(Well someone does it anyways-sorry if I've slandered you CSL. )